“Many years later the Jolly Beans Corporation was purchased by a rutheless gladiator.”

I don’t know why, but this honesty on a candy label makes me happy. It’s as if the writer herself was angry enough to hide this little tidbit of dark company history into the package copy.

I guess that it would be interesting if other companies did the same thing; said something brutally honest about their business.

“We stole some vital technology from our competitor because he used to be a partner in this firm.”

“Our products are just so-so, but that’s the way you like them.”

And my favorite, a real one: “Grapple: it tastes like an apple but it’s a grape.”

Sounding like Andy Rooney: “Why wouldn’t I just eat a grape when I want a grape? Couldn’t I just choose to eat an apple when I want an apple?”

It’s sorta wierd if you ask me.

- Daniel

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